Support for Creatives, Artists, and Innovators

Areas of Practice



The world of graphic design is ever growing and evolving, and we’re not just talking about visual trends. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for profit grows, but so does the complexity. We take pride in clearly explaining and navigating the often foggy landscape of graphic design and its relationship to industry professionals of all types. 


Ideas, tangible or not, are the most important things to protect in today’s competitive creative market. With so many channels and constantly replenishing feeds to watch out for, tracing the ownership and originality of a design, brand name, or invention needs the laser-focused eye of our mentors and executive team. We’ll help you search for ideas, foster your creativity, and more. 


Maintaining the integrity of your public image is an inseparable part of your business, whether you’re a creative individual or a small company. Protecting your privacy and your public image from slander and libel is only one side of the coin; negotiating sponsorships, public appearances, and endorsements is the other. Our organization advises on both all so you can amplify and control the way you want the world to see you.


The way people utilize the products around them is constantly in flux, so the designers must adapt quickly. SPB strives to anticipate these changes so you can focus more on creating the design of a lifetime. We help students the stages of product development, production, and more. Tailoring each session according to a project’s scope and size, we provide the appropriate creative and professional advice for all students.


Demystifying the design industry is in itself a creative practice. It requires finesse, strategic structuring, and, in many ways, empathy. At the end of the day, design and its worth is profoundly personal. In such matters, mediation or arbitration almost always yields the most fulfilling results. However, should the occasion arise, our mentors and executive team are more than prepared to advise and help with networking. From undergraduate to graduates our members have always walked away from our workshops or mentoring sessions knowing that their core interests were preserved.


Whether you alone or with a team, all businesses need to utilize service design. Our mentors and executive team will assess the structure of your operation, such as its physical or digital space, the types of products you sell, who your consumers are, what type of company you have, and so on. From there, we will tailor the right plan so you can worry less about extras and concentrate on growing your skill set.


Human centered design is a little bit like the Wild West. There’s a lot of potential, but the rules can be convoluted and vague at best. Initiating a design or even a single idea involves intellectual and innovative strategies. A successful engineer requires creativity and flexibility. SPB represents students aspiring to be individual designers in all industries. 


The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in inception, design, protection and monetization; challenges that our organization stays two steps ahead of. We’ve helped engineers, inventors, gaming startups, and entrepreneurs develop creations and navigate the software industry. 


The startup and small business marketplace is still a new and fierce frontier that requires advice from mentors who are deeply entrenched in the particulars of the design industry. We offer a competitive advantage that can help you save time and make more of it in the long run. We’ve steered students with a balance of business, operational, and creative strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any student looking to grow.