Helen von den Steinen
Related Fields: Human Centred Design, Product innovation, Consumer research methods, Business Model innovation
Familiar Industry: Consumer Products, R&D, market research
I am a Principal Scientist at P&G. For over 25 years, I have been practicing Human Centred Design and led consumer-driven innovation for products across P&G’s HairCare and Baby Care business in countries around the world. I teach the EDI 401-1 Human Centred Design Product Innovation Studio in Fall and Intersect CPG: transformative product and business model innovation elective in Winter. My strengths are in designing and conducting research to uncover both articulated and unarticulated insights and define design directions.