Mentors

Helen von den Steinen

Related Fields:  Human Centred Design, Product innovation, Consumer research methods, Business Model innovation


Familiar Industry: Consumer Products, R&D, market research


I am a Principal Scientist at P&G. For over 25 years, I have been practicing Human Centred Design and led consumer-driven innovation for products across P&G’s HairCare and Baby Care business in countries around the world. I teach the EDI 401-1 Human Centred Design Product Innovation Studio in Fall and Intersect CPG: transformative product and business model innovation elective in Winter. My strengths are in designing and conducting research to uncover both articulated and unarticulated insights and define design directions.

Segal Professional Bridge