History

How It All Started

 Sanjeet Das and Youjin Lee met while studying at Northwestern University, one of the most elite and selective colleges in the country. Das focused on product and service design and Lee specialized in marketing and law. We found that their individual fields complemented each other’s in surprising, and what turned out to be inseparable, ways. Design was changing the world and vice versa. This made them eager to cultivate their own organization, one that would effectively intersect their expertise with their respective interests. They believe that what drives a design and what makes a creative business thrive is the passion that drives it. Choosing to specialize in a field means that you are completely devoted to it; that you will protect it as if it were your own. That is the energy that sets them apart.

Segal Professional Bridge opened its doors in 2011. Since then, SPB has facilitated the success of countless and worked with various companies to establish relationships that will last beyond a student's time at Northwestern. In 2015 they brought on several mentors to work with Northwestern graduate and undergraduate students. Our mentors bring an exceptional level of enthusiasm, dedication, and nuanced perspective that makes SPB the holistic solution for creative students.